“The key to winning the big policy goals across nearly every issue is building large, resilient majorities of support. We can’t build those majorities without working class voters, especially in rural areas and small cities. Right now, we’re struggling with working class voters, not because they disagree with us on issues, but because they think we’re out of touch. This project shows how we can begin to reconnect, culturally, with working class voters.”

“This research is critical for organizations who communicate with working people. We need a message that centers working people and meets them where they are. Fundamentally, it’s about trusting working people.”

“This research pinpoints the way to connect to a group of voters who often feel left behind by both parties. Latino voters, like all voters, want to support leaders who share their values around work. Any group or campaign that wants to demonstrate that they understand the needs of Latino voters would do well to heed this research’s recommendations.”

“For me, this is the culmination of more than 5 years of exploring how Democrats can better communicate with the multiracial and multigenerational coalition that they require to win majorities across America. Democrats simply cannot win if they continue ceding economic issues to Republicans.”

“I’ve seen a lot of research projects and this one is useful, easy to implement, and a vital tool that we should all be using as we move forward together. More than a political party or a single candidate, Somos Votantes is about people. This research project and its innovative narrative architecture is so relevant to our work in that it truly centers people – their hard work, their concerns and most importantly what they should expect in return from their government.”

Fantastic! This work really confirms much of what we see from voters in our state. The narrative is well-researched and clear. I can easily see how we can draw from this for our work this year and beyond.

This is a beautiful combination of being rich with information while keeping it simple. As a practitioner who has been on the front lines in a lot of different roles, this narrative architecture really resonates with my experience. Progressive policies are popular, but how we frame them isn’t always aligned with the way most folks think.

The product is awesome. It’s both validating and enlightening. The process the WJNP team has followed – approached like good organizers – has enabled others to engage and become invested. I especially appreciate seeing the work of so many on “middle out economics” reinforced in this work.

This narrative is fantastic and super user-friendly! Congratulations!!! The “hard work” findings align with what we hear from Hispanic voters in our state, who are trending away at an alarming rate.