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Winning Jobs Narrative

Overview

Download a four-page snapshot of the Winning Jobs Narrative project, audience mindset, narrative architecture, and messaging guidance.

Winning Jobs Narrative

Presentation

Download a PDF of the complete slide deck from our 90-minute webinar briefing presentation on the Winning Jobs Narrative Project.

Winning Jobs Narrative

Toolkit

Learn how to apply the Winning Jobs Narrative architecture to your messaging on the economy—and better resonate across race, geography and issues.

Winning Jobs Narrative

Research Scan

Review the analysis of prior opinion research, campaigns, and economic messaging that formed the foundation for the Winning Jobs Narrative.

Winning Jobs Narrative

Breakthrough Campaigns Research

Explore findings from online journals and a large-scale national online survey used to understand voter mindsets and hone our economic narrative.

Winning Jobs Narrative

HIT Strategies Research

Review learnings from online focus groups across nine states to refine voters’ economic mindsets and form the Winning Jobs Narrative architecture.

Winning Jobs Narrative

Somos Votantes Narrative Elements from the Winning Jobs Narrative Project

Somos Votantes lays out the five narrative elements as a program checklist, including concrete examples of how to implement them in messaging.

Winning Jobs Narrative

Somos Votantes & Equis Research Presentation

Explore aligned findings from the Winning Jobs Narrative, Somos Votantes, and Equis Research—including messaging for Spanish-dominant voters.

WJN Research Briefing

Environment & Jobs

Slides from WJN’s June 29, 2022 briefing on a nationwide survey conducted with Blue Rose Research (n=15,247 likely voters, March 30-April 1).

WJN Research Briefing

Delivering on the Economy

Slides from WJN’s July 13, 2022 briefing on a nationwide survey conducted with Blue Rose Research (n=12,372 likely voters, April 9-12).

WJN Research Briefing

Bipartisan Innovation Act / CHIPS Act

Slides from WJN’s July 27, 2022 briefing on a nationwide survey conducted with Grow Progress (n=9,779 likely voters, July 14-15).

WJN Research Briefing

Inflation Reduction Act

Slides from WJN’s Aug. 24, 2022 briefing on a nationwide survey conducted with Blue Rose Research (n=8,559 likely voters, Aug. 22-23).

WJN Research Briefing

Corporations, Competition, & Prices

Slides from WJN’s Sept. 14, 2022 briefing on a nationwide survey conducted with Blue Rose Research (n=18,878 likely voters, Sept. 9-11).

WJN Research Briefing

Student Debt Relief

Slides from WJN’s Sept. 21, 2022 briefing on a nationwide survey conducted with Blue Rose Research (n=6,412 likely voters, Sept. 16-17)