The Winning Jobs Narrative (WJN) is a narrative architecture that puts working people back at the center of the economy, and establishes a new economic paradigm—one that rewards work, restores agency, and rebuilds trust that civic systems can deliver material improvements in people’s lives.

The architecture was designed with a north star of making the economy work for working people. The core architecture and its accompanying tools and products rebuild a shared economic language that reconnects people to each other, to government, and to civic participation. Its aim is economic paradigm change.

WJN currently consists of two separate projects whose impact is measured by narrative adoption and utilization — shaping how others do their work via training, influencing, and equipping the institutions that reach the public, workers, and decision-makers. Visit WJN Education to learn about our 501c3 educational work.

Visit WJN Action to learn about our 501c4 policy advocacy and political work.